How You Sell Soul to a Soulless People Who Sold Their Soul?

Public Enemy - How You Sell Soul to a Soulless People Who Sold Their Soul?

How You Sell Soul to a Soulless People Who Sold Their Soul?
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CD Details

Artist: Public Enemy
Edition: Music CD
Format: Explicit Lyrics
CD Release Date: 2007-08-07
Music Label: Hip-Hop/Rap
Soundtracks:
Music CD 1
  1. How You Sell Soul to a Souless People Who Sold Their Soul?
  2. Black Is Back
  3. Harder Than You Think
  4. Between Hard and a Rock Place
  5. Sex, Drugs & Violence
  6. Amerikan Gangster
  7. Can You Hear Me Now
  8. Head Wide Shut
  9. Flavor Man
  10. Enemy Battle Hymn of the Public
  11. Escapism
  12. Frankenstar
  13. Col-Leepin
  14. Radiation of a Radiotvmovie Nation
  15. See Something, Say Something
  16. Long and Whining Road
  17. Bridge of Pain
  18. Eve of Destruction
  19. How You Sell Soul (Time Is God Refrain)
Music CD 2
  1. Where There's Smoke... [DVD]
  2. PE20 Tour58: Power Energy, Planet Earth, Public Enemy [DVD]
  3. Live @ BB King's [DVD]
  4. [Bonus Material] [DVD]

Music reviews of How You Sell Soul to a Soulless People Who Sold Their Soul?

Music Review: 3-1/2 stars -- Soul survivors
Rating: 3 Stars

Although Public Enemy haven't released a really solid album in a number of years, people still recognize their importance and influence, as they have been hailed as one of the best hip-hop acts by magazines as well as by fans even to this day. Still, the only member that has really been making appearances lately is Flavor Flav thanks to reality show mania (but WTF is up with that fade he's been sportin' on Flavor of Love 2???). Bur Flav, Chuck, Griff and the rest of them finally came back at us with How You Sell Soul to a Soulless People Who Sold Their Soul?

First off, if you're expecting this to be on the same level as their first three albums, check yo'self. But it's far from being a bad album; there are plenty of great tracks that show the group's trademark political and socially conscious prowess. Reviewer Vaughn Deyhle (as well as editorial reviewer Jason Kirk) are pretty on-point, but I'll still say that there are notable selections like the title track and also the KRS-One-assisted "Sex, Drugs & Violence", where although children singing the chorus is usually corny, it actually works quite well in this case. Other highlights include "Escapism", "Long and Whining Road" and "Can You Hear Me Now" (an obvious single because it's censored). Speaking of that, though, I was surprised they made any new videos at all considering "Black is Black" calls out BET and even MTV (but damn; what else is left? Fuse???).

Anyway, there are also a few missteps. Two Flav solo tracks, "Col-leepin" and "Flavor Man", are not only wack but they also already appeared on Flav's self-titled album (but I doubt anyone bought it; I mean, come on -- who wants to hear an album from a 47-year-old hype man?). And I don't know who E.Infinite is, but he kicks some pretty average rhymes on "Amerikan Gangster". "The Enemy Battle Hymn of the Public" also suffers from a dull chorus.

Another thing is that the end of the album contains remixes of songs heard earlier on the album, and while the remix of "Harder Than You Think", sounds different, the remix of the title track sounds exactly the same. While this album (I'm not writing out that whole title again) isn't classic material like PE's earlier stuff, it should still satisfy fans that are tired of the iced-out, weed-smokin', gun-totin' rap of today.

Anthony Rupert

Description of How You Sell Soul to a Soulless People Who Sold Their Soul?

Public Enemy's been pioneers in combining verbal acumen with technological advances, performance artistry and theatricality, thematic integrity and artistic control. In an era where mega-national corporations dominate the marketplace and many rappers prefer being popular to being relevant, Public Enemy remain vibrant and topical. They've also forged and maintained a creative legacy that has a timeless quality, yet gives listeners intricate and compelling slices of life from the various eras in which these songs were conceived. They are not entertainers or performers but scribes and commentators providing insight and information through rhymes and music that has uplifted and still inspires legions of fans. Standard Jewel Case with bonus DVD.
Another Public Enemy album is always good news for hip-hop fans, and How You Sell... carries the torch. Other than a few forgettable tracks pulled from a Flavor Flav solo record, highlights abound here. The rockin' "Black Is Back" and the horn-heavy "Harder Than You Think" serve heavy helpings of uplift mojo. "Sex, Drugs & Violence" features a chorus of kids and peerless verses from KRS-One. "Long and Whining Road," the album's most moving track, sees Chuck D's lyrics leaning heavily on Bob Dylan song titles and one-off references to U2, Snoop Dogg, Tom Petty, Beastie Boys, and more. Dramatic production touches include the muted metal riff of "Frankenstar" and orchestral flavors like chimes ("Amerikan Gangster") and vibraphone ("Bridge of Pain"). As always, though, the music is the message, and where this album is so musically eclectic as to court identity crisis, in the end the instrumental elasticity only mirrors Chuck D's vast grasp of the continuum of social ills that mainstream hip-hop long since gave up battling in favor of greed, fame, provincialism, or all of the above. So in answer to the indulgent question of this album's title, maybe--just maybe--this is how we do it. --Jason Kirk

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